Coming soon to a computer near you

“Wouldn’t it be great if there was one place we could go to on the internet and we’d be able to find out everything we needed to know about the organic and sustainable agricultural industries in Australia? Your entry to an organic Australia. Not a government site, or a shop, but a comprehensive, interesting, smart looking gateway for all the industry ~ from the producers to the customers.”

Well, now there is. organicaustralia.info is in development.

It’s independent of government, certification bodies, and representative associations, and it doesn’t have any particular affiliation with any one subsector of the industry.

It’s comprehensive, it’s always up to date, and by bringing everyone together it will be more than the sum of its parts. It will provide the Australian industry with the presence it needs ~ locally, nationally and internationally.

It will provide you with a full listing, all your details, a description of what you do, and a ‘single click’ will take you straight to your website. If you don’t have a website we can provide a low cost one for you.

How is it different to the hundreds of others already rattling round in cyberspace?

Well, for a start, it’s our business, so it’s in our best interest to be smart about it. What do we want when we use the internet?

We want speed, easy searchability, no irrelevant material, comprehensiveness amongst other things. We want to know that the information we’re looking at is the most current. We don’t want to search and find out half our results relate to ‘organic chemistry.’ So we’re going to filter all that out, to make it easier for your customers ~ be they here or overseas ~ be able to find you. So it’s in our best interest to have your best interest at heart. Because it’s your information that will make it work.

It seems to us that a lot of well meaning people have set up sites to try and do this, but they never seem to be very good. Why? Because they don’t really understand how the internet works. How you construct your site so that it’s searched properly by search engines. They don’t understand that you can’t just launch a website and it’ll take care of itself. There’s other things you need to do ~ advertise, attend agriculture shows and agribusiness events, markets, expos. You need a presence in newspapers, magazines, retail outlets. People have to know how to find you. The marketing of the website is as important as the marketing of the product the website is promoting.

So organicaustralia.info is coming to help.

If you are a producer, processor, wholesaler or retailer of Australian organic or sustainably produced product, please leave a comment here, so we can contact you and include you.